Deep Sea Electronics

Inside DSE

History

DSE has over 35 years experience within the generator control industry and has been delivering
ground breaking technology to its customers since 1975. More recently the company has begun
manufacturing and supplying power supplies and battery chargers for use across multiple industries
and LED Lighting products for the commercial lighting sector. You can understand more about how
DSE has arrived where it is today below.

History - 1970 History - 1980 History - 1990 History - 2000
1970's
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1975

Deep Sea Electronics is established by Group CEO Ed Sheader. The company begins making communication, lighting and gas analysation units for life support systems for deep sea divers.

1977

Deep Sea Electronics becomes a Limited Company.

1978-1979

A severe rise in oil prices leads to a slump in the diving industry. The company begins to sell development time to other organisations. First speed switch solution manufactured for Archer Industrial Systems (AIS). This was the first product ever manufactured by Deep Sea for use in the power generation industry.

1980's
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1980-1981

Ed Sheader sells half of Deep Sea's shares to Stan Archer of AIS. All products previously created solely for AIS are made freely available throughout the power generation industry.

The first 'black box' control module is developed, but the market is not yet ready for such advanced technology.

1982

LED annunciators are developed by the company to replace traditional light-bulb annunciators, helping to improve efficiency and performance.

1985

The 'black box' module returns as the market is now ready. It is the first one piece control solution capable of monitoring mains power and controlling an engine. It also includes in-built fault LED annunciation.

1987

The introduction of micro-processors brings with it major product changes. The company begins to use an automotive processor as standard in all modules, which is more expensive than its industrial counterparts. It is seen as a more robust solution for the generator environment.

The 500 series becomes the first module range to be developed using this technology.

1989

First OEM partnership is established with Aggreko. It has been put in place to replace all of Aggreko's existing microprocessor units with specially designed Deep Sea control modules.

1990's
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1991

The company moves to larger facilities in Scarborough, to facilitate the company's continued growth and requirement for larger manufacturing facilities.

The company establishes its second OEM partnership with Cummins. This is a major coup for the company.

1995

The Deep Sea product range is starting to become widely recognised across the world for its quality, reliability and user-friendly functionality.

The 600 Series is introduced into the Chinese market and gives the company excellent Far East sales.

1996

The company begins to invest heavily in the latest machinery and production techniques, to keep up with increasing worldwide demand for its products.

Highly accurate automatic surface mount machines allow smaller components to be used on circuit boards. This enables the company to include more advanced features in smaller product designs.

Deep Sea Electronics becomes a Plc.

1998

Due to continued demand for Deep Sea's products across the world, a dedicated technical support team is created to handle all pre and post sale technical enquiries.

2000's
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2000

The company begins working with major engine manufacturers to develop CAN technology for electronic engines.

2001

The company moves premises for a second time in 10 years to gain further production and office space.

A second automated production line is installed at the new premises to further increase production volumes to keep on top of ever growing worldwide demand.

2002

The company builds an on-site generator house that includes three diesel engines, one of which is electronic. The house doubles up as the company's backup power supply and an outstanding training facility for customers and distributors.

The company launches its first load sharing control modules. The DSE55x was the first single box load sharing solution in the marketplace.

2005

The company adds a third surface mount line to keep up with worldwide product demands. The company is now manufacturing over 180,000 modules a year, with this figure expected to continually grow over the coming years.

2007

The company carries out a full re-brand and launches a new logo and style, designed to improve its communication channels in the marketplace. The new style complements the innovative products the company is renowned for.

The company launches a brand new website, designed to complement the new style and act as a comprehensive resource for customers and distributors.

2008

The company adds a brand new 10,000 Sq Ft warehouse and 5,000 Sq Ft of office space by building a new 2 storey building on its existing site.

2009

The company reaches a milestone by selling 250,000 control modules during 2009.

2010

The company completes work on a 3,500 Sq Ft extension which has been added to the manufacturing facility on-site at our UK Head Office. Our number of surface mount lines has increased to five.

The company has increased the size of its on-site generator house. This expansion will allow increased numbers to attend for on-site hands on training sessions which are regularly over subscribed.

The company launches the DSE8000 Series, its most powerful synchronising control system to date, incorporating colour screen technology.

2011

Further expansion takes place as an additional 3,000 Sq Ft of office space is added to the second on-site office block.

A brand new DSE sales office is opened in India enabling the company to increase its ability to meet the demands of the local Indian market.

Two brand new surface mount machines are installed that offer the company faster component placement rates, increasing manufacturing efficiencies.

The company splits its product range into four brand categories, making it easier for customers to source the products they require and also easier to market products across different industry sectors.

The company re-launches its website to mirror its four new brand identities. The new site has been developed to improve the experience of the user by presenting information in a clearer format and to widen the audience that the site attracts.